Brands

Hiroshi Nishine is the founder of Nishine Lure Works.  His reputation precedes him as one of the most talented lure designers by lure carvers and those in the fishing industry in Japan. His fans from Japan have bestowed upon him the title of being the “Legendary lure craftsman with the hands of God."  For nearly 30 years, Hiroshi has been crafting lures by hand. Meticulous and methodical, every step is driven by the prospect of perfection.  Hiroshi Nishine’ s first company was “Dream Rush” that he founded in Japan in 1996.

In 1998, Nishine abandoned his fame and success in Japan and relocated to British Columbia, Canada.  His dream was to introduce his lures to North American anglers and he knew that he had to move his company to Canada to be able to test them. There, he established his current company “Nishine Lure Works” .

To be closer to such diverse fisheries as Lake Erie, Lake Ontario, and the Niagara River that divides them, he moved business to St. Catharines, Ontario. Today, he is able to constantly test and perfect his lures when chasing such species as bass, pike, muskie, salmon, trout, and walleye etc.

Hiroshi Nishine’ s missions is simple- to stop at nothing and develop the most effective fishing lures in the world. His obsessive attention to detail, precision engineering, and endless testing ensure that nothing is left to chance. Even in mass production, Hiroshi still hand-carves the master prototype from which each mold is made.  We hope you will discover the artistry, craftsmanship, and perfection when you fish lures produced by Nishine Lure Works.

Studio Composite

[Blue on the back is the color of the sea as seen by the birds.]

[The blue color on my stomach is the color of the sky as seen by a fish.]

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A new lure brand released by Masanori Muraoka, a professional angler based in Tokyo.

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[BlueBlue, for people who love the sea.]

[Where's your Blue?]

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Anglers know the true blue color in the sea. And they will continue fishing and traveling to meet that color again.

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[Memories of a Boy's Day.]

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There was something very exciting in those days. It was a tool, an experience, or an achievement. BlueBlue's creed is to create products that appeal to the memories of those boyhood days.

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[Blue]

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We hope that our products will satisfy the hearts of all users, and as a result, nurture a desire for beautiful oceans and skies in people's hearts. We hope that this feeling will help to protect the global environment.

DRT

"BAKSYN"
To go forward at a headlong pace.

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BAKSYN Buzzbait” and ‘BAKSYN Spinnerbait’ were created through years of trial and error.
Since the beginning, BAKSYN has been supported by many people.

To create something good, you have to take the time and effort to make it right.
“To face the work with careful work.”
By sticking to these thoughts and continuing to accumulate small things, we will gradually begin to resonate with the world.
This is what I have always believed.

I came up with the nickname “BAKSYN” when I was a student and gave it to my brand name, and 20 years have passed.
Now, we have been able to expand our activities to the tournament scene in the United States, which is the pinnacle of the bass fishing world. Over the years, BAKSYN lures have been recognized by anglers around the world.
I believe that the power hidden in these lures, which I have continued to refine, will be useful in your fishing scene.

To anglers who dream of the world as I do

Coming Soon